For the dozens of concerts, circuses, kids’ shows and events Theresa Lloyd plans in any given year at Rupp Arena, her passion is food and the Incredible Food Show is her baby.
Around the country, food shows began popping up at convention centers in major metropolitan areas with enormous success and Lloyd took notice. “The concept of bringing growers and purveyors of food together and connecting them directly to the consumer intrigued me from a personal standpoint, and as an event manager I thought it would be a great challenge in putting a show at Rupp Arena together.”
Months of research and planning culminated to the first Incredible Food Show in the fall of 2008. The goal? To get Kentuckians engaged in the dialog on the importance of local food.
The one-day Kentucky Proud Incredible Food Show has achieved that goal. Lloyd shares that what has surprised her most has been the educational aspect of the show.
“Kentuckians are eager to learn more about the process and origination of their food, which I find very rewarding. I enjoy seeing the connection being made between a local supplier or grower and the consumer,” she said.
Featuring a celebrity chef in the line-up has certainly been a draw for attendees around the state. From Bobby Flay to Giada De Laurentiis, Lloyd strives to book the best in the business, and this year is no exception. Food Network chef Tyler Florence, host of “The Great American Food Truck Race,” will take center stage for two cooking presentations during the day, as well as sign books at the Joseph-Beth Bookseller area at the show.