With a roster of local breweries, local and national musicians and on-site food trucks, Well Crafted adds up to a celebration of local craftsmanship in a unique, character-driven venue that few can boast.
Amy Bugg, director of marketing and communications at Shaker Village, sees the festival as an intriguing option for an untapped demographic segment and an opportunity to introduce the site to new visitors while continuing to sustain its current patrons. The event follows an advent of recent activities such as bonfire gatherings, candlelit yoga and various happy hour events –– all geared to attract a new audience to the historic site.
“We see it as an opportunity to diversify the experience of Shaker Village while bringing in a new demographic to reach new audiences,” Bugg said.
In an effort to celebrate the dynamism and quality of Kentucky’s music and its upstart craft beer culture, the festival will offer attendees a chance to sample the many local flavors from both the brews and the music itself. The enticing beer roster includes Falls City, West Sixth, Blue Stallion, Country Boy, Rooster, BBC, and Against The Grain breweries.
The festival is a collaboration between Shaker Village and Shaker Steps, a local music video production crew that focuses on promoting grassroots musical artists. (While not directly affiliated with Shaker Village, Shaker Steps’ moniker comes from a Shaker drawing found in the home of its co-founder, Mark Rush.) The idea of a joint-attraction festival featuring craft beer and local artists had been on the table since February and will become a reality this month following months of pursuing the focused vision.
Derek Feldman of Shaker Steps and Delight Hanover (founder of Alias Records and local concert promoter Pistolier Productions) were both instrumental in shaping the festival’s musical line-up. The roster includes many local and familiar names, such as Small Batch and Coralee and the Townies, intermingled with national artists to provide an array of musical styles speaking to the desired diversity of the festival.
“Derek and I share similar tastes in music,” Hanover said, noting that though the artists represented at the festival share sonic traits, the eclecticism of genres is still present with representatives of folk, roots, Appalachian, and even Appalachian rock genres.
“Out of all the bands we booked, the one common thread is the amount of particularly strong songwriters,” Feldman said. “Songwriting is a craft unto itself, which fits perfectly with this festival.”